Tuesday, November 17, 2009

How to Get Your Video Online in Five Steps

Online videos generate higher sales, rapidly build larger lists, and command higher prices. If you know what to do, you can do it quickly, easily and inexpensively. You can create and post a video for all to see in under 30 minutes.

Here are the five steps to follow and the best tools to use.

If you'd like to generate higher sales, rapidly build a larger list, and create higher-end products that command a premium price, then you want to use video. And the cool thing is that, with today's tools and techniques, you can do it relatively easily and certainly inexpensively.

One of the difficulties has been that the steps are not so obvious. You have to know where how to unlock the "secrets" -- where to go to get the best tools, how to find them inexpensively, and then how to move from one step to another. Making video is a five step process.

  1. Shoot the Video. This first step seems to be the easiest -- just take the picture. You can do that from two perspectives: capture whatever is moving on your computer, your PC screen (using such software as Camtasia) or shoot live with a digital camera of some type. Many still cameras have a video setting for short segments that you can use. And there is a very popular tiny video recorder called "The FLIP" - by Pure Digital Technologies which fits easily into a purse, takes great pictures and offers very good sound. Keep one handy for those unexpected moments when someone says, "I just love what you do!" Pull out your FLIP and capture that video testimonial in 60 seconds.
  2. Edit Video. Chances are your shot will require a little touching up. For instance, you may want to take out mistakes, or cut off the beginning of set up. At this point you can fade music in at the ends and add text overlay to reinforce a point. To do any of this you must have video editing software. There are several popular choices. The one you may already have is Windows Movie Maker. If you have Camtasia for creating video, you can use it to edit the material as well. Another popular software is Sony Movie Studio. Once you've made the changes, you will Save the Project. (This creates a new file that has all your edits. Your original video segment remains unchanged.)
  3. Create a Video. Even though you have a saved "project" you do not, as of yet, have a video on any format that can be produced, published and shared. You have to "create" one. You take the saved project and "produce" it. This renders it into a format that is recognized by DVD players or the web. When you produce it, you often pick the format you want which could be an ".avi" file, an ".mpeg" or an ".mpeg2". You then save the "produced" video file.
  4. Make the Video Web Compatible. If you want to put the video up online, you will need to take the file you just created and convert it to a format that the web likes. It will be much less disk intensive and will typically be a Flash file (".flv"). While there are some free versions of this type of software, I find that paying the $29 for the www.IMTooSoftware.com FLV converter means I experience no problems. It takes me just a second to use and it seems to always works, unlike others I've used.
  5. Get It Up On The Web. This step typically baffles people the most. You would think you could just copy and paste a file where you want it. But, that's not true. You have to have a place on the internet where you can put large video files (such as Amazon S3 storage). And you have to have very special software that transports your video from your computer up to this location. Again, there are all kinds of tools you can use, but the most user-friendly and reliable software I have found is the S3 Blog Media Uploader created by Mike Stewart, The Internet Video Guy. (You can see by his moniker that he is the ultimate expert -- and he's an all around great guy.) This software, and the training videos you get with it, makes the process seamless. Once you've uploaded it to the web, you'll get a URL (an address for your video). 6- Put the Link on Your Web Page. You'll take the URL and put it on whatever page you'd like. You'll have a video "skin" - the outside borders with the "stop" and "play" buttons. That's it; you're all set! Want to see an example? Here's a testimonial that took just minutes to produce. Be sure to turn your speakers on!

And now I would like you to claim your Free Instant Access to one of my audios on the Ten Step System for Making Money Online with Information Marketing when you visit http://www.MakeMoneyWithTheMaven.com. From Linda Keefe, The Execute Your Vision Maven and Double Your Income Information Marketing.

No comments:

Post a Comment